Lance Rice

Marketing - Design - Communications

Professional highlights include creating and maintaining internal resource sites in SharePoint & GoSites, designing executive level presentations, producing case studies from interviews and feedback sessions, writing timely Covid-19 outreach based CDC and FDA findings, establishing a lead generation department and processes, project managing website launches from start to finish, leading GIS mapping committee, developing advanced sales tools, creating targeted multi-touch campaigns, and improving efficiencies that save both time and money.

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Hello! I'm Lance

Though I have over two decades of professional experience as a marketer, designer, copywriter, communications specialist, etc... I don’t consider myself to be any of those things. I am more of a lifelong learner who uses these skills—as well as others I haven’t yet learned—to push the envelope and create results.

Basically, I’m a problem solver. Show me a puzzle and I’ll create an innovative solution.

EXPERIENCE

2023 - 2025

Content Manager

Contract

GOOGLE

Built microsites to support high priority initiatives and asset management
Worked closely with SMEs to create highly polished presentations for audiences ranging from executive level to field sellers
Produced testimonial and client appreciation videos shared throughout the Google Cloud organization
Designed unique branding materials for high-profile communications

2021-2023

SharePoint Manager and Content Creator

Contract

MICROSOFT

Launched and managed a highly-regarded SharePoint site operating as a central hub for all process updates, training content, and onboarding materials
- Developed user interface, content flow, and best practices
- Organized and converted hundreds of documents from a variety of formats into SharePoint pages
- Worked cross-divisionally to advise other teams looking to duplicate our success
Partnered with subject matter experts to produce in-depth training pieces in the form of presentations, SharePoint pages, and videos
Provided strategic direction on communications and helped execute internal initiatives

April - June 2021

Copywriter and Marketing Support

Contract

WALGREENS

Wrote and maintained landing pages for strategic COVID-19 communications
Conducted website audits and provided recommendations to improve user experience
Designed B2B, B2C, and B2B2C collateral to promote testing and vaccine programs

2017-2018

Revenue Operations Manager

Examples

CHATBOX

Designed and managed the production of the company’s new website
Produced multiple targeted videos to promote and provide an overview of the Chatbox platform
Wrote blog posts and newsletters and created social media content that yielded a 40% increase in followers
Designed all print collateral, digital assets, and conference signage
Created landing pages and support materials for industry-targeted campaigns

2012-2017

Marketing Communications Specialist
West Division

Examples

COMCAST SPOTLIGHT

Created category-specific prospecting collateral. Healthcare version closed 60k first time it was used
Managed roll out of Marketo marketing automation software, trained departments on usage, created templates, and stewarded initial campaigns
Led ESRI GIS mapping committee
- Developed an online map creation tool
- Created best practices, trained new users, and wrote training materials
- Worked with division leaders to establish design standards
Devised a new process for producing targeted prospecting videos that removed the burden from the video production team and reduced production time from three to five days to three to five minutes
Supported digital marketing efforts by maintaining market websites and creating microsites for targeted campaigns
Participated in national sports and political initiative committees
Started a training program to help account planners improve their PowerPoint, design, and writing skills

2009-2012

Marketing Communications Specialist
NW Region

Download Full Resume

Examples

COMCAST SPOTLIGHT

Rebranded sales and marketing materials to strengthen the company’s visual identity
Developed client-focused copy
Collaborated with sales managers to design a Flash-based sales tool that allowed account executives to present slides in a non-linear fashion, which earned a company-wide GEM innovation award
Managed website content for multiple markets with a focus on SEO and usability that contributed to a 30% increase in quality leads
Created internal newsletters to promote company brand and increase cross-market communication
Managed all print and web materials for the NW region
Collaborated with a team to organize and create signage for client events
Designed sales collateral for target account marketing campaigns such as Washington State Auto Dealers Association
Created support materials and an interactive tracking process for divisional and local ad sales contests
Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options
Trained coworkers in various tools and technical skills such as Photoshop, Flash, and print design

2019-2020

Marketing Specialist

Contract

Example

MICROSOFT

Spearheaded the complete redesign of the program's internal portal
- Restructured the site map to a more intuitive interface
- Wrote and designed individual pages to provide context and best practices for program resources
Adapted the program’s recruitment from being event focused to an online format
- Wrote and designed the program’s first public-facing webpage
- Designed the program’s new logo and branding guide
- Composed blog posts and social media content
Produced videos and presentations used in executive communications, industry events, and offsite meetings
Built case studies from recorded testimonials and Microsoft Partner feedback sessions
Created visual elements for and participated in industry events including Ignite, Build, and Women in Technology
Developed internal communications for Microsoft Cloud + AI division

WESTERN WASHINGTON UNIVERSITY

Bachelor of Arts in Business Marketing

Graduated 2002

SCHOOL OF VISUAL CONCEPTS

Elements of Design and Elements of Drawing

Attended in 2010

Fundamentals of User Experience

Attended in 2014

EDUCATION

SKILLS

SKILLS

Adobe Creative Suite

Word Press & other CMS Systems

Marketo

SEO

Project Management

Microsoft Office

Constant Contact & Other Email Sites

SharePoint

Google Analytics

Presentation Development

Testimonials

WHAT PEOPLE SAY

“Lance is one of the most creative people I know. He's one of my favorite people to 'idea' with. Having known him for years and worked with him in side projects, I've seen him in both personal and professional capacities. In both, he's friendly, sharp, and fun to work with and be around.

He's a constant learner, and cannot do anything in life in half measures - an admirable quality that I've always appreciated in him and wanted to emulate. Any team would be so incredibly fortunate to have him - he'll stretch himself and others, be an integral part of the team culture and energy, and be a positive, driven force to bring together solid marketing, projects, and tools. I'd recommend him to anyone who is looking for a creative, fun, and smart individual to really jump in and run with marketing programs.”

— Jennifer Mislinksi, Measured Results Marketing